Inversions

The above is an example of an "inversion":  a phrase or name that reads the same upside down.  I "doodled" it myself late one night or early morning a year ago. I consider it my "logo" and try to use it in my materials whenever I can.

It was inspired by the artistic designs of Scott Kim on his website called "Inversions".  Click the link to this site and have a look around.   I find the artwork fascinating.  The site even shows an inversion of David Blaine (when displayed upside down it reads "mysterious").  

I was first made aware of this type of printing when I viewed a business card of a well-known magician, Dan Garrett.  He had Scott Kim design his inversion.

This also reminds me of the simpler "upside-down calculator" answers;  a familiar example being the number 07734.  When upside down the number resembles "hello".

Many letters or numbers can be read as other letters, upside down. There is an effect that I sometimes perform as a mental piece and attempt to reveal a message on a chalkboard by writing it upside down, appearing as meaningless hieroglyphics to the audience.  After an apparent failure, the board is turned over and the correct message is then read.